# Trestla

> Trestla is a SaaS platform for managing, optimizing, and monitoring Google Merchant Center product feeds. Built for the Ukrainian ecommerce market with native support for Horoshop, Prom.ua, OpenCart, and WooCommerce. A cost-effective alternative to DataFeedWatch and Channable.

## What Trestla Does

Trestla transforms raw product feeds into optimized Google Shopping feeds — without code, without Excel, without a developer.

1. **Feed Audit**: Paste a feed URL → get a detailed report with 30+ checks in seconds. No registration required.
2. **Feed Proxy URL**: Trestla generates a permanent optimized feed URL. Google Merchant Center fetches it daily via Scheduled Fetch.
3. **Rule Engine**: Visual IF/THEN rules to transform any feed field — titles, descriptions, custom labels, product types. No coding required.
4. **Ready-Made Templates**: One-click templates for price segmentation, subcategory extraction, title building, attribute extraction, seasonality labels, and stock status.
5. **Feed Inspector**: Side-by-side comparison of original vs. optimized feed with deep snapshot diffs.
6. **Monitoring & Alerts**: Automated weekly feed checks with email alerts when errors appear, items drop, or the source feed breaks.
7. **Feed Splitting**: Create multiple proxy feeds from one source (e.g., "Google Ads", "Facebook", "Auto parts only") with independent rules.
8. **Feed Filtering**: Exclude products without images, with zero price, out of stock, or by custom keyword — all disabled by default for safety.

## Pricing

| Plan | Price | Products | Feeds | Key Features |
|------|-------|----------|-------|-------------|
| Free | 0 ₴ | 200 (audit only) | 1 | Feed audit, basic report |
| Starter | 369 ₴/mo | 5,000 | 1 source (2 proxy) | Rule engine, custom labels, daily updates |
| Growth | 779 ₴/mo | 30,000 | 3 source (4 proxy) | + Monitoring, alerts, 2x/day updates |
| Agency | 1999 ₴/mo | Unlimited | 20 source (6 proxy) | + Priority support, 4x/day updates |

*Note: Features like Bulk Editor, AI Title Generation, Supplier Converter, API access, and CSV support are currently on the roadmap and will be released in future updates.*

**Comparison**: DataFeedWatch starts at $64/mo. Channable starts at €59/mo. Trestla Starter (369 ₴/mo, approx $9) includes comparable features at 3x lower cost.

## Target Market

Currently serving **Ukraine only**. Expansion to Poland, Romania, Moldova, and Georgia is planned.

### Who Uses Trestla
- **PPC agencies and freelancers** managing 5–50 Google Shopping clients
- **Mid-size ecommerce stores** with 1,000–30,000 SKUs on Google Shopping
- **Dropshippers** converting supplier XML feeds into Google-compliant feeds

## Supported Platforms
- Horoshop (native)
- Prom.ua (native)
- WooCommerce
- OpenCart
- Any platform that generates Google Shopping XML

## Technical Details
- Interface language: Ukrainian
- Supported feed format: XML (Google Shopping standard)
- Feed processing: Daily automated cron with fallback to last successful version
- Authentication: Google OAuth
- Safety: Price and sale_price fields are read-only (cannot be modified by rules)

## Links
- Website: https://trestla.com
- Documentation: https://trestla.com/docs
- Full AI documentation: https://trestla.com/llms-full.txt